Health. Inspiration. Friendship.
Participants of international media forum discuss the strategy of broadcasting
Media forum dedicated to the Day of Sport Journalists of Asia and popularization of V Asian Indoor and Martial Arts Games, opened in the conference hall of “Sport” hotel of the complex of facilities of the Olympic village.
As is known, organizational issues of forthcoming large continental Games in Ashgabat in 2017 are under close attention of President Gurbanguly Berdimuhamedov, who declared development of sports of high achievement and public physical culture movement as one of priority directions of the state policy. Numerous sport complex and recreational centres meeting international standards, which are under construction and put into exploitation, international popular sport competitions regularly held in our country, participation of Turkmen sportsmen in different tournaments throughout the world are vivid examples of it.
Initiative role of the Leader of the Nation, attaching great exclusive importance to this event as both in improvement of prestige of Turkmenistan in sport world of the planet as well as in popularization of physical culture and sport in our country, became an important factor of decision by the Asian Olympic committee on selection of Turkmenistan as place for Asian Games – 2017.
Another media forum is a bright evidence of strive of our country to reveal Turkmenistan to the whole world. Main targets of the current meeting of representatives of mass media from different countries are consolidation of productive relations in this sphere, improvement of efficiency of joint measures undertaken for preparation to Asian Games as successful strategy of marketing, broadcasting and work of mass media are one of the key aspects of conducting the Games.
In the first half of the day, heads and leading specialists of largest TV and Radio channels, publishing editions, international and regional associations from 29 countries including the International Sport Press Association (AIPS), Asian Sport Press Association and other gathered in the conference hall of “Sport” hotel of the Olympic village complex. Considerable number of delegates of media forum indicates on the huge interest to Asian Games – 2017 in international information space.
The Message of President of Turkmenistan Gurbanguly Berdimuhamedov was read during ceremonial opening of the media forum, where it was highlighted that “following the motto “Sport is encourage and health!” we undertake huge work aimed at complex development of Turkmen sport integrated into international sport movement. The greeting speech of the Leader of the Nation also expressed the confidence that cooperation of representatives of mass media of our country with International Sport Press Association and exchange of practices would influence positively on increase of level of professionalism of specialists working in this sphere.
Making speech to participants, Mohammad Kasym, the Head of Asian Sport Press Association on behalf of all the delegates expressed the gratitude to the Head of the Turkmenistan for the opportunity to take part in such prestigious international forum. The guest noted that this is a great honour for representatives of mass media, having big experience in the sphere of international sport journalism. Speaking of the importance of the current event, Mohammad Kasim expressed his confidence that forthcoming large sport competitions will open new perspectives for consolidation of fruitful contacts between representatives of Turkmen media and the Association.
In his turn, Deputy Minister of Sport and Youth of the Kingdom of Bahrain Khaled Salem, Deputy Minister of Youth and Sport of Islamic Republic of Pakistan Tajamul Hayat, Leader of African branch of International Sport Press Association Oby Mitchel Okechukwa and others gave high remarks to the level of preparation to Asian Games, in which athletes from 62 states of Asia and Oceania would take part in less than a year, contesting medals in 21 sports. Great attention, paid by Head of Turkmenistan Gurbanguly Berdimuhamedov to establishment of modern sport infrastructure, in particular construction of the Olympic village having no analogues, as well as to preparation of professional personnel, was mentioned in speeches of the guests.
On the day before, the participants of the forum were given opportunity to familiarize with the facilities of the Olympic village where Asian Games – 2017 would be held in the future. Such a large sport event will allow bringing sport movement to principally new level, will give strong impulse to propaganda and development of sport among the youth, training of high-class sportsmen and national teams. In this relation, one of the targets is a maximum use of opportunities established by “Asian Games – 2017” project for promotion of information about our country via all channels.
During plenary session, the role of mass media in the process of preparation and organization of sport events of high class was reviewed. Besides traditional mass media, social networks have great influence on spreading of information and under these conditions, it is necessary to take into account their capabilities and master their operations. These are video contents on popular web resources, special applications for smartphones and gadgets and many others. At the same time, it was highlighted that special place is allocated to e-publishing working in online mode and organizations of live broadcasting on TV and radio channels.
Representatives of Turkmen side introduced the guests to large-scale work held in our country for propaganda of sport and healthy life style, preparation of athletes and coaches of international class, development of volunteers’ movement, improvement of legislation in this field, upbringing of physically fit and spiritually educated generation. For conduct of forthcoming Games in accordance with international standards as well as for share of experience and knowledge, Turkmenistan delegations including volunteers took active part in large sport tournaments and championships.
Videos, demonstrated during first day of work of the media forum, gave visual conception to the guests on organizational preparation to Asian Games – 2017. The Olympic village, its infrastructure and facilities put into exploitation and at the final stage of completion became the storyline of the film. Numerous delegates also familiarize with media presentations about professional sportsmen of Turkmenistan and national games.
On the next day, during the 4th plenary session, discussion of subjects related to organization of efficient activity of mass media at sport games, the role of broadcasting companies in coverage of the competitions and other will be continued. Exhibition performances of the sports included to the programme of V Asian Games will be demonstrated to the participants of the forum.